I have seen many farmers offering rams at extremely high prices. While profitability matters, pricing should remain reasonable enough to attract buyers. Price matters.

When prices become unrealistic, farmers should not be surprised when patronage becomes low. A good price balances production costs, profit expectations, and customers’ purchasing power. Balance matters.

However, buyers should also be careful when comparing prices. Some farmers may sell cheaply because they lack proper records or misunderstand their actual production costs. Compare wisely.

Nearly ninety percent of farmers may not maintain accurate financial records, making it difficult to determine whether their selling price actually covers production expenses. Records matter.

Therefore, farmers should calculate feeding, medication, labour, transportation, and other expenses before fixing prices. Buyers should negotiate fairly without using questionable prices as their benchmark. Know costs.

This message is not intended to create conflict or promote violence. It is simply a call for fairness, understanding, realistic pricing, and peaceful agricultural business. Peace matters.

Abdullah Opeyemi Akande
B.Agric. (FUNAAB)
GAS (NIAS)
M.Sc. Animal Sci. (UI)
RAS (NIAS)
M.Sc. Int’l Business (UU, UK)
Ph.D. in view

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